Famous Failures

BJ Fogg is a behavioral scientist with deep experience in innovation and teaching. At Stanford University he runs the Behavior Design Lab and also teaches his models and methods in graduate seminars. On the industry side, he trains innovators to use his work so they can create solutions that influence behavior. The focus areas include health, financial wellbeing, learning, productivity, and more. BJ has a new book, Tiny Habits: The Small Changes that Change Everything, which came out today, on December 31st, 2019.  To learn more about Tiny Habits, visit tinyhabits.com.  In this episode BJ and I discuss: How Greek philosophy inspired BJ to study persuasive technology Why BJ’s early theories on the future of technology earned him poor grades and puzzled looks What common modern practice will be seen as low-status behavior in the near future How people can adopt new behaviors even when they lack the motivation to change The three strategies that add up to BJ’s Tiny Habits behavioral change method How BJ learned