Leaders Podcast

Examining how sport franchises have tailored their apparel to appeal to the masses. 4se Material explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture. This episode was originally published on the 4se Material feed in April - to hear more like it, search '4se Material' on your chosen podcast platform.It seems sports fans and non-fans alike are sporting licensed sportswear. From jerseys to caps, a passerby on any city street can spy some of sports’ most famous logos worn on the bodies of many a trendsetter. But how did this happen? How did pieces of memorabilia, originally designed for die-hard fans, develop this mass appeal? Why would sports organisations seek to make their merchandise more wearable, and why would non-fans buy into it? And how much power really is there in recognisable company iconography?   To help us stitch this sportswear story together, we spoke to Matthew Primack, SVP of International Business Affairs and Development at Fanatics, and to Sama