Design Assembly Conversations

‘Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work.’ Heath Lowe is Executive Design Director and a founding partner of Special in New Zealand, now with offices in Wellington, Sydney, Melbourne, Los Angeles and London. For more inspiring stories of designers and their work, visit https://designassembly.org.nz/ Hailing from America’s Midwest, his career began in the US and Europe working alongside some of the world’s most ambitious companies — Nike, Tommy Hilfiger, Miller Brewing Co., Foot Locker — to bring their unique vision and products to market and connect their brand cultures to, well, real culture. His way of working encourages the listening and thinking it takes to define a brand’s purpose and the customer needs that inform a product’s promise. The goal: to design experiences that matter. Whether it’s brand identity or packaging design, pop-ups or digital activations, this approach leads to work and r