Larry Williams Drive

New entertainment options could be the driving force behind the plummet of traditional TV.Television audience numbers peaked around 2010, according to data leaked by a client of ratings agency Nielsen to The Spinoff.Back then 150,000 peopled aged 18 to 34 were watching throughout the day, now it's only 46-thousand.Victoria University media expert Peter Thompson told Heather du Plessis-Allan there's now such a wide variety of material.He says we've seen an enormous rise of online video consumption, which now exceeds television.LISTEN ABOVESee omnystudio.com/listener for privacy information.