Larry Williams Drive

The Ministry of Social Development is the first in the world to launch an approach to family harm prevention. The $6.4 million "Love Better" campaign is aimed to help young people through break ups and develop positive life-long attitudes to dealing with hurt. Associate Minister Priyanca Radhakrishnan says the campaign was wanted by the 1200 young people they surveyed. She says it's about youth, for youth. "It's real, it's raw, it's not staged or scripted and it's really equipping them with the skills to be able to navigate that, to deal with it. That sets them up for the future as well and that's powerful." LISTEN ABOVESee omnystudio.com/listener for privacy information.