Proof To Product

If there’s one constant in business, it’s change. But making big shifts as an entrepreneur can be pretty daunting. After all, it’s one thing to plan and strategize, but it’s quite another to take the leap and start implementing those steps.  While we usually talk to people who are in the midst of making a big change, today we welcome a returning guest and Paper Camp alum, Stephanie Clarke, for a business update after making some major changes to her company back in 2019.  After a decade of running Dahlia Press, a letterpress greeting card company based in Seattle, Washington, Stephanie recognized the need to split the company in two and start a sister brand under the name Chloe Clarke, The Art of Paper, dedicated entirely to bespoke wedding invitations.  If you’d like to learn more about how and why she made that transition, you can check out our conversation in Episode 160.  In today’s episode, you’ll find out how things have changed since the transition and how Stephanie’s brands are doing today. We delve