Web Summit

Would you ditch your Christmas turkey and ham in favour of plant-based alternatives? The inventor of the Impossible Burger certainly hopes so.The Impossible Burger has been hailed as the most convincing veggie version of a juicy beef burger because of its taste, texture and meaty appearance.  And the company’s chicken nuggets have been chosen over real chicken nuggets in blind taste tests.Patrick Brown, the man behind these creations, quit his job as a professor at Stanford in order to found Impossible Foods, because he is passionate about helping “avert total collapse of biodiversity and catastrophic climate change”. He thinks the key to reducing emissions is to curb intensive livestock farming and this means winning over meat lovers (with soy because you can’t win friends with salad). In this episode of The Next Stage podcast, from Web Summit, Patrick talks about how it is possible to reverse the climate impact of animal agriculture, and how Impossible Foods has been busy creating its version of not just be