Lucima Podcast

This is episode 3 of the LUCIMA Podcast series, "If Your Life Were a Movie". Everyone has a story to tell. Human stories about change, transformation and often redemption. Through real life story arcs, our special guests explain how they became who they are today. Join us for an inside look into some amazing stories. In this episode, Charles interviews Winston Binch, Chief Digital Officer of Deutsch North America. Winston talks about how a lifelong passion for innovation and creativity became a successful career in advertising.  Chief Digital Officer, Deutsch North America  Winston Binch is one of the most accomplished digital leaders of his generation.  As Chief Digital Officer of Deutsch North America, he has grown the agency’s offering from 5 percent of overall revenue to 40 percent and has transformed the company from an advertising agency to a digital innovator — a feat that led Fast Company to recognize Deutsch as one of the most innovative companies in advertising.  His work has picked up honors from O