Proof To Product

Opening a retail storefront is no joke. It's a whole lot of work and a completely different business model than selling products online or to the wholesale market. Brick-and-mortar retail requires different strategies, operational systems, and of course staffing needs. I know there are many of you who dream of someday opening a shop, in fact, we have many product brands that also have brick-and-mortar shops in our Proof to Product community.  So today we're going to hear from Ginger Diaz, the owner of Feliz Modern and Rancho Diaz in San Antonio, Texas. Ginger Diaz came to retail to bring her favorite artists’ and makers’ works to a wider audience. What started as one brick-and-mortar shop in San Antonio has expanded to a second shop, as well as their online store at felizmodern.com, for those national customers that they service. All three shops are centered around products that bring joy and some cheeky fun to their customers. It's a small business full of hundreds of other small businesses and makers from a