I AM HERETIC PODCAST

In this episode Dr. Anjanette DeCarlo shares her expertise on this fascinating perfume ingredient with us. Learn about the rich history of frankincense that goes back 6,000 yrs (making it the longest continually traded natural commodity known to humanity), its incredible medicinal properties, and her efforts with the Save Frankincense initiative to promote ethical sourcing. For us at Heretic, it's critical for us to make sure we're blending our fragrances with natural materials that are harvested in a way that respects both the earth and the communities working at the start of the supply chain. In this conversation, Anjanette dives into the social and environmental challenges facing the frankincense species, and explains how she's been able to use blockchain and empower communities to ensure responsible sourcing and sustainability.Anjanette received her doctorate in Natural Resources and Environment from the University of Vermont. She is a Lecturer on supply chains and anthropology at several