Uncommon

Get all links mentioned in the episode here: http://bit.ly/125zoedemkiwSkip through the episode:00:46 - Introduction03:50 - Ukrainian background08:46 - Childhood memories & nostalgia15:02 - Lessons learnt from her father19:10 - Early days, Project Runway21:11 - White Suede, Visual Merchandising23:30 - How her love of baking began28:40 - Baking trends32:09 - Living in New York, Satin Ice35:55 - Tough times, Anxiety43:40 - Negative feedback loops45:54 - Advice to those with anxiety & depression49:14 - Dealing with grief & her father’s passing53:40 - Bake Me Cake Me55:39 - First ever client59:03 - Growing her Instagram community01:05:22 - Steph Claire Smith & bridal cookies01:07:21 - Scaling the business01:15:18 - Meeting fans01:16:42 - Staying true and authentic01:22:04 - Reality TV and nostalgia01:23:54 - Biscuits honouring her dad01:25:50 - The Founder and persistence01:27:33 - Bladder Cancer Australia01:37:59 - A day in the life of Zoe01:42:05 - Best purchase under $20001:45:37 - A movie she