Uncommon

Brendan Gahan of Mekanism

Informações:

Sinopsis

Get all the links mentioned in the episode here: bit.ly/223-brendangahanSkip through the episode:(00:04) - Welcome to Uncommon(00:22) - Guest introduction(00:40) - Brendan staying wired(02:09) - Brendan's earliest memory & childhood(03:39) - Childhood aspirations & lessons(08:25) - Realisations: early influencer marketing(12:32) - Golden marketing principles for brands & talent(21:00) - The importance of niche on social media(24:45) - Brendan’s creative process with brands (28:20) - Strategy: in-house vs agency(30:23) - Where do brands get it wrong?(35:06) - If Brendan had to start again(36:33) - Next big gold nuggets in social(41:28) - Live commerce in the West(51:12) - Metrics to judge socials(55:00) - Brendan’s ideal question & failure(57:56) - Morning & evening routine(59:26) - Show recommendations(01:03:25) - Best purchase under $200 Hosted on Acast. See acast.com/privacy for more information.