Uncommon

Hayley Worley is the Founder of The Sheet Society: a Melbourne-based bedding D2C company. Through The Sheet Society, Hayley takes great pride in what she is able to offer to the world and making bedrooms a better place to be one sheet at a time.Get all the links mentioned in the episode here: bit.ly/230-HayleyWorleySKIP THROUGH THE EPISODE:(00:04) - Welcome to Uncommon(00:22) - Guest introduction(00:37) - A love of colour(02:06) - Earliest childhood memory(03:31) - Parents' jobs(06:33) - Partners in business & life(11:00) - Juggling children & business (15:24) - TAFE, school of life & travelling(23:58) - Golden principles at The Sheet Society(25:20) - The Why of The Sheet Society(29:16) - The first two years: before the hires(31:41) - The “click”(33:01) - Advantages, go-to-market & lockdown(38:48) - Lessons from Kate & what is a brand?(40:33) - Growth: headcount & warehouse(44:27) - Hayley's ideal question & ethics of fast fashion(51:07) - Best purchase under $200(53:32) - Guiding