Uncommon

Chris Howatson is the Founder and CEO of Howatson + Company. Chris has worked in the advertising industry for almost two decades, starting as an intern at Clemenger to becoming CEO at CHE Proximity, and now to his own new firm Howatson + Company.Chris has a strong vision for what Howatson + Co. should become: an agency that is a net positive for the world saying that “whatever we do do, needs to move society forward”.Get all the links mentioned in the episode here: bit.ly/242-ChrisHowatsonSKIP THROUGH THE EPISODE:00:24 - Guest introduction00:32 - Chris’ famous yellow bucket02:26 - Childhood memories04:23 - Parents’ jobs & childhood aspirations07:43 - Being an extrovert10:37 - Principles from Proximity & Clemenger14:43 - Ads’ place in cultural understanding & Jordan’s favourites19:22 - Brand image and the importance of brand truths25:39 - The job of an agency36:17 - The last 6 months: pivotal moments41:06 - Dan Monheit appreciation corner42:29 - Advice to standout in adland46:29 - Morning & eve