Uncommon

Detch Singh is the CEO of technology driven influencer marketing agency Hypetap and Chair for Australian Influencer Marketing Council (AiMCO): an organisation that seeks to establish and maintain best practices for the influencer marketing industry.Coming from a finance background, Detch found the influencer marketing industry through a former partner who had found some success in posting on Instagram. He realised that his partner wouldn’t always post about the products that brands were sending her and saw this as an opportunity to help build a service to help these brands better maintain their professional relationships with influencers.Today, Hypetap has grown and evolved to be one of the most initiative agencies  in Australia, if not the world, for influencer marketing with proprietary technology making up much of its DNA.Detch, a relatively private person on social media, understands that there needs to be proper guidelines for the influencer marketing industry if it wants to continue flourishing. Leading