Uncommon

This is the 2nd time we’ve had Athan from July on. If you’re new here, Athan Didaskalou is the Co-Founder & Chief Strategy Officer of July -  a luggage and travel accessory company built for a new generation. We last caught up with Athan just a month before the pandemic started, so this was a nice catch up on everything that happened in between.  SHOW NOTES 00:00 - Welcome to Uncommon00:30 - 95% drop in revenue 03:35 - Expanding into the US market08:00 - Production 10:10 - Setting up in the US13:40 - Evidence based marketing 19:00 - Tech Marketing (Blockchain)21:40 - Travel after COVID28:50 - Finding good employees 33:58 - Lifetime value for customers 40:27 - Supply chain (containers)43:50 - Australian production costs 49:10 - Amazon workers (scalability)52:16 - Rapid fire questions 55:45 - Closing remarks  LINKSAthan’s LinkedInAthan’s InstagramJuly Hosted on Acast. See acast.com/privacy for more information.