Uncommon

Adam Ferrier is one of Australia’s leading consumer psychologists as well as the Founder of ‘Thinkerbell’, a top agency that represents the coming together of scientific enquiry and hardcore creativity.Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”. Adam’s expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.SHOW NOTES00:00 – Welcome to Uncommon00:40 – Exiting a Cult01:50 - Psychology of Cults05:10 - Becoming a Consumer Psychologist10:00 - All Marketers are Liars 13:50 - Childhood dream job?17:30 - Insights from corrective services19:50 - First two years of business 23:00 - Landing Clients doing things differently 24:10 - Why sell the firm?(Naked communications)25:15 - Thinkerbell approach30:00 - Best approach for small agencies  34:15 - What’s for lunch?34:40 - Marketing Science 38:40 - Black T-Shirts Podcast 4