Marketing Smarts From Marketingprofs
A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:49
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Sinopsis
Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight
