Major Gifts Fundraiser
#155: How long should you cultivate before you ask?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:19:52
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Sinopsis
11:22 - "If you have a donor who you think could give a million dollars, don't spend two years cultivating them for a million dollar gift." In this episode, Clark Vandeventer emphasizes the importance of balancing relationship-building and asking for gifts in fundraising. While it's crucial to cultivate relationships with potential donors and avoid coming across as someone who is always asking for money, it's also necessary to let people know that you are a fundraiser. Timing is also crucial, as it's recommended to ask for smaller gifts early on in the relationship to gauge a donor's interest and willingness to give, rather than spending a lot of time cultivating them for a larger gift. Clark suggests that fundraisers should identify potential donors who can give early gifts without much cultivation. These early gifts can help fundraisers determine the level of giving that a donor is capable of and can lead to larger donations in the future. Clark advises that fundraisers need to