Sales Culture Radio

In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU). The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses. Segment 1: The Backyard Brawl Tradition A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century. The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community. Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure. Segment 2: Amplifying University Branding Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and e