Proof To Product

Today we're gonna talk about paid advertising. I have spent years searching for someone that has extensive experience in the e-commerce space, and who understands the unique challenges and needs of micro-businesses, solo entrepreneurs, and small businesses, particularly with paid advertising. What I found in my search was that there were a lot of people who were focused on paid ads, but for service businesses or for larger brands with huge budgets. There were people that only focused on ads, but did not look at the holistic marketing strategy that the ads were pushing to. I also encountered a lot of people who just didn't understand the nuances of e-commerce sales.  So this is a topic that our community has asked for over and over again, but I never felt like I could find the right expert to put in front of you. Until today—my guest today is Taylor Frame from Focus Funnels. Taylor is the co-founder of Focus Funnels, which is an e-commerce growth shop. He has consulted and worked with over 400 e-commerce compa