Craic On

It might have been the colour of nobility and power in the world of the ancients but purple been on the back foot in public life over recent years. It’s not fashionable to wear your ambition on your sleeve these days. Purple though, is making a comeback. No longer are old men reduced to exercising a love of luxury in their secret choice of purple underpants. These days it’s everywhere. Not underpants, but Purple. It’s out and proud in a rebrand that symbolises spirituality, creativity and dignity. It’s not just chocolate that comes swathed in purple. The promise of a good night’s sleep is also delivered in purple. You would think that this would be unmissable. Unmissable because purple should be easy to spot. Spotting the promise of sleep is rather easier for some of us than others. If you are dependent on Google doing the spotting, you should prepare yourself for a long night trudging about because Google likes to cluster locations. It’s easy to find yourself in the right place but the wrong location. I k