Threading The Needle

On this episode, Taylor reports back from his trip to the Second Annual Meta Performance Marketing Summit, revealing new insights on Advantage +, Measurement360, and just how good Meta is at telling a brand narrative. Plus, he shares his thoughts with Richard on the steps you should take to anticipate upcoming changes to Meta ad products. ⁠ Show Notes: The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm