Marketing Your Attraction

NEWS/Quick-Takes:Alien: Descent vs. The Void Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions connection with guests at conventions. Track the hashtag online to see some of the examples. Six Flags brought a scare zone, scare actors, and hosted a main stage announcement panel. ​Main Topic:Yelp and TripAdvisor Review Websiteshttps://hbr.org/2018/02/study-replying-to-customer-reviews-results-in-better-ratings “Harvard Business Review found that when hotels start responding, they receive 12% more reviews and their ratings increase, on average, by 0.12 stars. While these gains may seem modest, TripAdvisor rounds average ratings to the nearest half star: A hotel with a rating of 4.26 stars will be rounded up to a 4.5, while a hotel with 4.24 stars will be rounded down to a 4. Therefore, even small changes can have a significant impact on consumers’ perceptions.”Why? “If th