Marketing Your Attraction

The hosts walk through best practices for working with marketing, creative, and media buying agencies for your attraction.NEWS/Quick-Takes:Physical products are more valuable than digital products - https://www.adweek.com/brand-marketing/how-can-marketers-deal-with-an-oversaturated-digital-space-turn-back-to-physical-products/ Expansion of Dollywood: “The "new land," a $37 million investment, was the theme park's largest capital investment ever.”https://www.wbir.com/article/news/local/dolly-parton-announces-plans-for-new-dollywood-area-set-to-open-in-2019/51-580078465Snapchat Story Ads - https://forbusiness.snapchat.com/blog/introducing-story-ads-a-new-way-to-showcase-your-brand-or-product-in-discover/ “With one tap, Snapchatters can jump into a collection of 3-20 Snaps and dive deeper into your new fashion collection, movie release, suite of products, and more.”Main Topic:Ad Agencies - Help businesses execute marketing strategies and they range from full service to boutique. Think of them as an extension to