Marketing Your Attraction

NEWS/Quick-Takes:Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday Theme Park Announcements:Canada’s WonderlandSix Flags Magic MountainCarowindsScary FarmSkullcandy creates live concert series as part of content marketing push“Consumers today, young consumers are very savvy, and they’re very savvy about paid influencers. Obviously, we’re a commercial entity, and of course we want to sell headphones, but we want the music to be pure,” Klodnicki said. Of course, Skullcandy can — and does — retarget attendees and viewers with more commercial advertisements after the fact. Skullcandy spends the majority of its marketing budget on digital ads. Unlike Apple and Bose, it doesn’t buy TV or print ads.”https://digiday.com/marketing/skullcandy-creates-live-concert-series-part-content-marketing-push/Secrets of the Wicker Man at Alton Towers revealed“Filmed over several months, the documentary follows the team as they complete constr