Marketing Your Attraction

Main Topic: Adapting your attraction to a new target market’s cultureStep 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing. Step 2: What that we’re doing now needs to change?You’ll go through each of the below considerations before deciding on tactics.Tactics/Considerations:Direct or Mass?Mass marketing is for high throughput attractions targeting a large target market. Mass marketing includes TV, Radio, Hulu, etc. Sometimes you find microcosms where you can go mass in a small way. For example, college radio stations, community TV, regional billboards, or influencers. Otherwise, most new target markets are a direct selling tactic.Language.The language applies to signage, directions, website, tickets, maps, apps, menus and more.Do visitors understand your website and can they purchase tickets? What about references that don’t translate to English? This need not be a large overhaul but could be