Marketing Your Attraction

Scott Swenson joins us on the podcast to discuss the impact Story has in marketing your attraction.Scott has a new book out:Follow the Story: The Foundation of Every Great AttractionFollow the Story’s synopsis reads, “An attraction is most effective when it follows a path and takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.”Get your copy here or read more at www.followthestorybook.comHow does the story impact the marketing team?Because it’s not only about The Creatives. Departments must play together.Here are some takeaways from the recording: We become myopic when there are multiple departments but that isn’t true for the guest. The guest sees everything in one continuous experience. Moving past individual departments makes your attraction b