Marketing Swipe File
Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:31:08
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Sinopsis
On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney's favorite books and how he resurrected the K-Swiss brand to compete with the likes of Nike and Adidas.
