Dermot & Dave

There's currently a book rocketing up the US pre-order charts that has the catchy title '4C Untitled Flatiron Nonfiction Summer 2023’ by 'Flatiron Author to Be Revealed July 2023'. Why has an unnamed book by an anonymous author become a best-seller months before release? It's the Taylor Swift effect. Our Eimear did a deep dive on the fan theories, and joined Dermot and Dave to explain all.