Sports Geek - A Look Into The World Of Sports Marketing, Sports Business And Digital Marketing

QRU’s Pete Fairbairn discusses his journey into sports, his early career in PR, and his roles across rugby in Australia. They also cover Super Rugby in Australia, the importance of reaching out to a younger audience, and the use of podcasts to provide educational content. Pete emphasises the need to create a great fan experience and reach out to both traditional and new fans.  Show notes - https://sportsgeekhq.com/podcast/pete-fairbairn-queensland-reds/