Escape Your Limits

International speaker and founder of Retention Guru, Paul Bedford, knows the importance of behaviour, because he knows what we all do. Through continuous research, he’s evaluated the effect of four million fitness space and gym member records across 40 countries.  He’s led data studies that change the way we think in the fitness industry, such as research from 357,000 customers over a four-year period from 100 different operators in a single retention report. This is how to get to know your customer. Watch the full episode on YouTube – https://youtu.be/wudEgTwffaM Paul Bedford started in the fitness industry working in a YMCA as a gym instructor. He couldn’t understand why members would come into the gym full of enthusiasm but then either stop doing the programme or stop coming in altogether. Paul realised the need for a better understanding of psychology over kinesiology when it came to keeping people in the gym. He undertook a Master’s degree in exercise and health behaviour before following that up with a