Escape Your Limits

Bret Contreras, “The Glute Guy”, has found a niche and developed business after business in a market where it’s hard to be heard. His workouts, training, books, studies and experience have led him to become a gym-owning serial entrepreneur that’s kicking ass on Instagram.  Whether it’s finding your one rep max or performing reps to failure, this episode of the Escape Your Limits podcast is a lesson in how to dominate a niche in a crowded market. Watch the full episode on YouTube   Bret Contreras’ journey on becoming The Glute Guy began as he wanted to develop his own muscles, motivated by insecurity as a youth. He successfully built his body through strength training, but still needed to get his ass in shape. He studied for a PhD in Sports Science from New Zealand to learn the differences between squats and hip thrusts, so that he can find out what works best. As his passion for posteriors grew, he started putting the time in through personal training, community building, blogging and engaging with countless