Escape Your Limits

How to be adaptable to new market conditions in fitness after the pandemic. On this episode of the Escape Your Limits podcast, we meet Herman Rutgers, co-founder and ambassador of EuropeActive. With a who's who of the fitness industry on his job experience list, including positions at FIBO, IHRSA, Life Fitness and SATS (part of Health and Fitness Nordic), there's nobody better suited to preparing us for life after the coronavirus. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video – https://youtu.be/bKp-9wJ0laA Escape Your Limits homepage – https://escapefitness.com/podcast Herman Rutgers is the co-founder and currently Ambassador of EuropeActive. He's also an international ambassador for Reed Exhibitions, consulting to support the global growth of FIBO, and has held influential or top level positions in an exhaustive list of fitness industry companies, both on the supplier and operator side. For two decades his own company, Global Growth Partners, has consul