Escape Your Limits

Using AI, this is how to stop someone cancelling their gym membership, before they even realise they want to. Through integrated artificial intelligence and machine learning using years of data, Ian Mullane explains how every fitness operator can stop guessing about gym member activity and actively predict what's going to happen. This episode was recorded before the pandemic. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video version – https://youtu.be/w5g2arKz57c   Ian Mullane has a background in financial engineering and financial software. Not the traditional fitness professional, he's ditched the field of the hedge fund field of corporate life to turn his expertise to another sector. A passion for boxing was keeping him in shape. With some other likeminded enthusiasts, he wanted to open a 20,000 square-foot boxing club in a disused grandstand in the old Singapore Turf Club. His wife had different ideas, which turned out to be much more lucrative, and Ian w