Escape Your Limits

Ep 167 - Phillip Mills on Becoming a Global Leader in Licensed Fitness Programming

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Sinopsis

Today, we are speaking with the Executive Director of a family-owned and operated company that has become the world’s largest group fitness provider. What began as a single gym in Auckland, New Zealand, more than 50 years ago has evolved into a business with a network of more than 140,000 trained instructors who deliver exciting training programs to millions of members each week. Driven by the defining philosophy to “make people fall in love with fitness,” he has spent decades dedicated to pushing the envelope to offer life-changing fitness experiences to the masses. This ambitious mogul opens up about how he harnessed technology to expand the market, dealt with setbacks and failure, and how digital fitness is shifting the club industry Please welcome the founder and Executive Director of Les Mills International, Phillip Mills, to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video – https://youtu.be/HipEWhEWh0A Phillip Mills heads up one of the most recognisable