Data Gurus

Today, Stephen Hahn-Griffiths, the Global Executive Vice President of Enterprise Growth for the RepTrak Company, joins Sima to discuss the history and measurement of reputation. They dive into what reputation is, what shapes it, how to measure it, and its consequences. Stephen’s background Stephen was born and raised in the UK, and he has been living in the US since the end of the 1990s. He trained in science for many years and geared himself toward becoming a doctor. But just before he was about to go to medical school, he changed his mind for personal reasons and moved into the realm of branding and reputation.  He spent his formative years in the agency world. He joined the RepTrak Company eight years ago. He applies many of the skills he used in the agency world to what he does now at RepTrak.  Stephen’s current focus Stephen currently focuses on the premise of reputation, what it is, what drives it, and how it can help elevate the success trajectory of companies. Reputation The conce