Performance Delivered

Is account-based marketing right for your company? With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren’t ideal.  Carol Eversen, partner and CMO at Chief Outsiders, is here to share her expertise on account-based marketing. Carol is a high-impact marketing leader who defines and executes strategies for companies navigating transformation and seeking to grow. In this episode, she’ll break down how you can use account-based marketing to secure new customers and create new markets for growth. She’ll also discuss: Why sales and marketing alignment is crucial The benefits of account-based marketing in 2023 How companies can decide which ABM program is the right fit Strategies to measure ABM results And more