Irish Times Inside Business

Barry Connolly, the man who brought Red Bull and Kopparberg cider to Ireland has just been named the Irish Times Business Person of the Year. After graduating from UCD with a degree in business, the Dubliner went on to work in advertising and sales at the Sunday Tribune, before moving into the world of entrepreneurship, where he worked alongside a number of successful brands. In 2016, he launched Fulfil, a range of protein bars which took the Irish market by storm. Last April, he sold the business for a reported €160 million to family-owned confectionery giant Ferrero. In this conversation with Ciaran Hancock, he looks back over his career trajectory, explains why Fulfil has become a hit with consumers and shares his top tips for budding entrepreneurs. Hosted on Acast. See acast.com/privacy for more information.