IDG TECHtalk

Successful Generating Business Value Through Data Monetization The term “data monetization” is used to describe a variety of approaches to turning data into dollars. Data monetization demands the strategic use of data with different business processes and a unique blend of skills and capabilities, and sometimes even new operating models. Join us for a lively discussion about some of the considerations for businesses contemplating monetization initiatives. Speaker: Anne Buff – Thought Leader and Business Solutions Manager for SAS Best Practices, a thought leadership organization at SAS Moderator: Gene De Libero – CEO, Digital Mindshare LLC