Profitable Farmer

There are some genuinely impressive Australian stories of entrepreneurial success in our industry — true, unsung, modern examples of courage, initiative, determination and pioneering.   For me, Dwain Duxson and the Farm Tender story is one of those.   Founded in March 2012, Farm Tender is Australia’s pre-eminent online buying and selling marketplace for farmers and associated agricultural companies, facilitating sales of grain, hay, farm machinery and agricultural equipment.   With over 62,000 farming members, Farm Tender transacted sales of over 100 million in the 2022 calendar year, providing a valuable, efficient, dependable service to our industry.   Success like this doesn’t come easy. Achievement of this sort follows countless mistakes, multiple failures, immense effort and sheer determination.   From humble farm beginnings to real momentum in the online, two-sided marketplace space, Dwain and his team offer us inspiration as to what is possible when as business leaders, we see a small opportunity, comm