Critical Mass Radio Show

Melissa Jacobi is Founder & President of The Jacobi Group. Melissa is a former collegiate tennis player from Chapman University and an Orange County native. She has more than seven years of partnership experience, and in her previous role, she served as the Sr. Manager of Multimedia Marketing and Partnerships for Newport Beach & Company. Her position worked jointly with the City of Newport Beach as she managed marketing and day-to-day operations for the Newport Beach Restaurant Association. She developed, implemented, and tracked integrated marketing campaigns for over 450 restaurants displayed on all Visit Newport Beach, Dine Newport Beach, and Newport Beach TV channels. In 2019, she was awarded 30 Under 30 by Destinations International and named one of 30 "Emerging Leaders" by the California Travel Association. Melissa started The Jacobi Group, a boutique marketing agency, in 2021, focusing on brand management, public relations, and content strategy for restaurateurs, athletes, and lifestyle brands.