Data Gurus

Dr. Emmanuel Probst joins Sima on the podcast today. He is the bestselling author of Brand Hacks and the newly-published book, Assemblage. In addition to writing books, he is also the Global Lead of Brand Thought-Leadership at Ipsos. In this episode, he talks to Sima about his latest book and the changing narrative he has seen in brand purpose over the last several years. Books The second edition of Brand Hacks came out in September 2021. Assemblage: The Art and Science of Brand Transformation will be officially released on the 24th of January, 2023. Dr. Probst is considering writing another book in 2024. Curiosity and fulfillment Dr. Probst believes that curiosity is essential for finding solutions and becoming successful in the world of marketing today. He has found it fulfilling to learn from people from different cultures and professional backgrounds. He feels we can learn as much from those who started in the industry recently as we can from industry leaders with C-level titles and many years of exp