Ecommerce Disruptors

On this episode of Ecommerce Disruptors, Noel and Morgan talk about the Shopping Behavior Report within Google Analytics. The Google Analytics Shopping Report allows you to see much more than how many sessions were on your product pages. You can actually see how people interacted while shopping, if they added to their cart, abandoned their cart, and more. This report can help you flag down where the disconnect is during the shopping experience to help your store secure more conversions. Check it often enough to know what is going on with your consumers and see where improvements can be made. Listen today to learn more about its features and how we use this report at Electric Enjin.

On this episode of Ecommerce Disruptors, Noel and Aniel discuss the differences between Klaviyo and Mailchimp, and the benefits of each to help you decide which is best for your ecommerce business. Klaviyo can seem more intimidating at first glance, but gives detailed analytics and makes suggestions for you to make the best out of every user. This program integrates directly with Shopify. Mailchimp is more user-friendly, cheaper, and has an easy to use editing feature. Having been around for over 20 years there are a lot of integrations (not just Shopify) and it comes with 24/7 support. Both are great options, it is finding what works best for your business' needs. Listen to learn more about Klaviyo and Mailchimp. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram

Are you prioritizing content that lives "above the fold" on your website? The upper-most part of your landing pages can make or break the user experience. In this episode of Ecommerce Disruptors, Chris and Noel discuss the importance of optimizing above the fold content. Few page interactions, short scrolls, and high bounce rates are all consequences of having a poor UX design above the fold. This portion of your landing pages should include calls to action, have an enticing headline and imagery, and make a great impression – because your website only has 8 seconds before you lose the user's attention. Listen to learn more about best practices for above the fold content. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and ecommercedisruptors.com. For more infor

Do you think you're ready to upgrade to Shopify Plus? In this episode of Ecommerce Disruptors, Aniel lays out the 7 biggest reasons that indicate you're ready for Shopify's enterprise level plan. Reasons include the revenue of your business, your need for automation tools and staff accounts, as well as International store and wholesale support. Prematurely upgrading to Shopify Plus can be detrimental to your business if you don't have the revenue stream to support the 0.25% cut Shopify takes from your shop. One of the greatest perks of Shopify is the room for growth, so starting out at a lower plan and moving up sometimes might be the best move. Of course, if your business requires the resources of Shopify Plus, it's a great enterprise option. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ec

In this episode of Ecommerce Disruptors we discuss strategies from paid search to viral social media marketing to grow your customer base and generate more traffic to your website during the holidays. Email campaigns might be the strongest strategy of them all, but is your email list worth the time and money? Running paid strategies could be an efficient way of building your email list. We also see great success with social media ads, so during the holidays make sure your ramping up your organic social media game – not just running paid ads! We have plenty of tips to offer, share some of our favorite holiday campaigns we've seen, and share a case study where we increased an ecommerce email list by almost 500%. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and

Shoppers have been searching for Black Friday deals the entire month, and while Black Friday might look a little different this year, it is more important than ever to have your ecommerce store optimized for the amount of users that will head to your store to buy your products. A large amount of users can slow down your page and kill your bounce rate. You also want to make sure all your images and videos are optimized, and the user experience to conversion must be flawless. Black Friday should not be limited to Friday thru Monday. People have been shopping since the beginning of the month and will continue to shop until the days right before Christmas. If you have promo codes to offer, that's a great way to get people to make conversions on your website. Of course, we have many other recommendations to prepare for Holiday shopping, so tune into our recent podcast to learn more. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniqu

On this episode of Ecommerce Disruptors, we are joined by Paul Neel, the Chief Creative Officer here at Electric Enjin. We'll discuss what exactly branding is and why it is shifting to digital platforms more recently – and what that could mean for brands. Branding is, at its essence, what a company stands for, who they are, and how they are perceived. It's also about taking into consideration the consumer experience and their journey. It truly shouldn't be any different: the brand experience should communicate the brand purpose and overall brand feel. You should be focusing on the "why" rather than the "what" or "how." Consumers don't purchase the 'what' or 'how,' they purchase the 'why." So how do you focus branding around the "why"? Check out this episode to learn more. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe

Ecommerce now makes up over 16% of all retail sales as of 2020 Q2, but are you seeing that kind of growth with your ecommerce revenue? Even when you’re spending money on online advertising and driving more people to your website, are purchases increasing at a similar rate? Ecommerce Conversion Rate is one of the most important, if not the most important, metric to be watching on your website. In this episode, Noel, Morgan and Chris dive into 3 simple ways to begin increasing your website’s ecommerce conversion rate; which will, in turn, make your business more profitable. Subscribe to stay up to date with future episodes, and connect with us on social media: Instagram: @ecommercedisruptors Twitter: @EcommDisruptors YouTube: Ecommerce Disruptors

61 million people in America are living with a disability, which is why guidelines set by the American with Disabilities Act are important for social inclusion. The ADA sets standards for accessible web design to provide guidelines for businesses when designing and developing websites and web applications. From design elements to development and functionality – there are many steps to take to update your website for ADA compliance. There are 3 levels of compliance: A, AA, and AA. We recommend that you optimize for at least the AA level. Tune in to this episode to learn more about making your website more accessible to users with visual, hearing, cognitive, or mobility impairments. Subscribe to stay up to date with future episodes, and connect with us on social media: Instagram: @ecommercedisruptors Twitter: @EcommDisruptors YouTube: Ecommerce Disruptors

On this episode of Ecommerce Disruptors, we are joined by Stephen Steers, President of Keysan Group. He is a sales coach who has worked in 13 different countries. He shares his tales of the trade, best tips, and overall shares how when marketing ends, sales begin. Today, buyers are very educated and do not want salespeople to try to manipulate them. In sales, the worst a person could say is no, rejection is all a part of the job. A good salesperson has an actual desire to help people solve their problems. Sales reps should not push the product, but try to find out if the product will even benefit the consumer. On the other hand, marketing is to inform people there is a problem and offer solutions. Being a brand that has multiple positive attributes and establishes a story that makes people feel connected to the products they are trying to sell. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go-to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor

On this episode of Ecommerce Disruptors, we are joined by Adam Brown, founder of Sircle Media. Adam and Noel discuss the importance of brands having a presence on social media. Some companies are skittish when it comes to using social media for sales, they think social media should be more for conversation. It is important to get into conversations about your product. Facebook groups are a great place to start, offer the head of a group some samples and let them know you want their honest opinion- do they love it or hate it? They also discuss the importance of having a social media manager. Some companies have a good presence, but they do not answer questions or comments. This is important to stay engaged with people. Along with that you can start with getting a local influencer to help and run Facebook and Instagram ads. Do not waste your time seeing what other brands are doing. Work with other brands to build a relationship and let their audience know that your brand exists, and do not be selective when

On this episode of Ecommerce Disruptors, we are joined by Shalini Sharma. Sharma is the Senior Human Resource Partner from Flock. She has worked from home for the majority of her career, she shares tips on how to be productive and stay connected to your co-workers. Take time for yourself. Take a walk, stay hydrated, and take breaks. People tend to work straight through when they work from home. Make yourself a designated work station and try to simulate the environment you would have in the office. Having a daily standup is important. Ask others if they need help, but also don't be afraid to ask for help. Do not lose the personal connection with co-workers like grabbing a coffee, designate time to chat about life and not work. Making games and competitions are ways to stay connected and have fun. Take this time to also learn and take courses. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor i

In this episode of Ecommerce Disruptors, Noel is joined by Sam Mallikarjunan, the former Head of Growth at Hubspot, co-author of Inbound Commerce - How to Sell Better Than Amazon, and Business Growth Expert. They discuss how the COVID-19 pandemic has opened opportunities for small businesses with a personable approach. Large companies lost their advantages during the pandemic, like not being able to ship next day. This is not survival of the fittest, it is the survival of the adaptable. It is easier for small businesses to change their approach rather than a large corporation. Small businesses can't sell more than Amazon, but they can sell better than Amazon. People feel a connection to smaller businesses when the impact of their money makes them feel good. Businesses do not need to be everything to everyone. Understanding your consumers' lifestyle is important to sell more. The lifetime customers are so beneficial to a business. This is a time of connecting. The Ecommerce Disruptors Podcast - Presented b

In this episode of Ecommerce Disruptors, we are joined by Ann Sieg, the CEO and founder of E-commerce Business School. We discuss the benefits of shifting your business to online, and consider the best way to source as a new Amazon seller. Additionally, we talk about how consumers' buying habits are forever changed from this pandemic and our prediction on how people will shop when brick and mortar opens back up. It's a tough time for businesses, however, opportunities in Ecommerce are limitless. Register for the E-commerce Business School webinar here: https://www.joinebs.com/disrupt The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and Twitter. Contact us at podcast@electricenjin.com

Aniel and Noel discuss the top apps that will benefit your Shopify store. While it isn't very difficult to set up a Shopify website, it takes a lot of skills and the right tools to manage, maintain, and continuously improve it. Learn about the top 8 Shopify Plugins that you should be using on your Shopify ecommerce store. You might already know about some of these apps, but are you using all of their features? Aniel and Noel come prepared with ecommerce tips – listen today! A note to take away from this episode, and why we offer TWO plugins for this feature, are that reviews are important! Both the good and the bad. Too many 5 star reviews seem suspicious, and they likely appear due to heavy moderation of reviews. Take advantage of those occasional poor reviews and show how you overcome the issue. People trust what other consumers have to say, they appreciate good communication from brands, and in the end, transparency creates customer loyalty. The Ecommerce Disruptors Podcast - Presented by Electric Enjin

Ecommerce Disruptors is visited by the co-founder of CrossNet, Chris Meade. In this podcast. Noel and Chris discuss how the COVID-19 pandemic has influenced branding and marketing strategies, and what approach CrossNet is taking during this time. It certainly is a tough time for most businesses, however, CrossNet has seen more revenue in the past two months than their entire 2019 year. Chris speaks of the importance of having an empathetic approach in addition to continuing to invest in successful brand campaigns. Additionally, customer service plays a huge role in how someone views your brand, and with the current circumstances and the trend of online shopping, it becomes one of the most crucial business elements. Learn how CrossNet is staying on top of the game. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the

In this episode of Ecommerce Disruptors Brady, Morgan and Noel discuss the different ways content is used and how to maximize your content. Content should answer questions from consumers or provide them entertainment; having data to know what people want is better than pushing promotions at them. Your content can change how someone views your brand, so make sure you have quality content, rather than a lot of rushed content. Content is fluid- there are no black and white lines. Some users like their content in the form of a blog, while others like to listen to podcasts or easy-to-read infographics. This explains the importance of maximizing your content and displaying it in different ways across different channels. Learn how to strategize content that will reflect what your brand has to say while also gaining and maintaining loyalty from your consumers. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be

In this episode of Ecommerce Disruptors, we speak with Robert Brown, Director of Digital Marketing at Mast-Jägermeister US. He leads all digital, social media, content, ecommerce, and CRM. You might remember him from our first episode, Digital Marketing in the Spirits Industry! He’s back today to talk to us about marketers’ responsibility during the COVID-19 crisis. Just like us, his team is transitioning to working from home and he shares some tips for working remotely – like taking time for yourself at the end of the day with exercise, hobbies, or your own WFH happy hour. Robert speaks with us on the importance of companies supporting their own supporters during this time. For example, Jägermeister is making donations to the US Bartenders Guild to support bartenders during this difficult time. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all fu

In today’s episode of Ecommerce Disruptors we speak with Cliff Washington, Senior Digital Designer at Essence Communications and overall super talented graphic designer, illustration and creative storyteller. Sure his favorite ice cream flavor is vanilla, but don’t let that ruin this episode for you – it’s a good one. Cliff walks us through some of his career’s greatest projects and how that brought him to where he is currently at Essence. We discuss how a designer can succeed in their career in freelance vs. full time and the benefits of working alongside creative individuals that push the boundaries. You can find Cliff at KNÓCLIFF Design, on LinkedIn, and give his podcast a listen on iTunes and Soundcloud, The Creator’s Life. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @electricenjin on I

Phoebe Yu, Founder and CEO of Ettitude, created something Australia (and the rest of the world) was missing – sustainable, organic, and most of all comfortable bedding. She launched Ettitude in Australia in 2014, and then in 2017 brought her business to the States. Phoebe shares with us her journey navigating ecommerce platforms like BigCommerce and Shopify until she found the perfect fit for her international business – Shopify Plus. Learn what tools and apps her team uses to serve their customers and keep the sales coming in. Also, get an inside look into the advertising channels' successful ecommerce brands' take – which is better, Facebook or Google ads? Are podcasts and brand collaborations worth it? Listen to find out these answers, and much more! Save 20% on your next ettitude.com purchase with code DISRUPTORS. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To sta