Eat Blog Talk | Megan Porta

Do you know the difference between food blog SEO and recipe SEO? There is a difference and both are important. Consider recipe SEO to be the overlooked underdog that we need to start paying more attention to. - Make a few tweaks to your recipe SEO to see a positive impact in organic search results. - One size does NOT fit all in the world of SEO, so understanding that what works for another blogger might not work for you is important. - Study your top-performing posts regularly. - Having solid recipe SEO in place is the key to getting in featured recipe results.

Solving big pain points for your audience seems daunting and at times impossible to figure out. The answer lies in this simple solution: Ask them! Ask for the struggles and you shall receive answers. Christine talks us through her survey strategy that has delivered valuable results and has guided her in creating a new product for her audience that she never would have thought of otherwise. - Christine shares her 7-question magic survey strategy. - Let your people “talk” openly. Include open-ended questions! - Take time to review the replies (you’ll receive many!) and the answers will reveal themselves. - Be ready to deliver!

Kyleigh is the blogger behind Barley and Sage, a food blog focusing on scratch made recipes for the home cook and baker. She started her blog in December 2019 and a short 18 months later, she quit her day job and is now making a 6-figure income from brand partnerships alone. - Just because you can work for free product does not mean you should. - Think ahead a few months when presented with an offer from a brand. Is this going to benefit your business 3 months from now? - Take responsibility and start educating brands about how much work food bloggers put into sponsored projects. - Listen to the episode to learn negotiating and pricing tips, as well as parts of each contract you cannot leave out.

If you’ve ever heard the story about how the famous Wall Drug got started, you know that business success can be as simple as delivering ice water to thirsty people. This simple concept applies to every single one of our businesses: find the pain point and deliver the solution with a spirit of service and with no expectations! - Survey your audience regularly. - Spend time truly tuning into what is said within groups focusing on your niche. - Utilize social media polls. - Get on the phone. - Think as simply as possible. - Get quiet.

Marley is the recipe developer and food photographer behind Marley's Menu. It is her mission to prove that everyone can make a difference, through small changes that can collectively make a big impact. Food bloggers have a lot of responsibility! They sustain the masses and have an opportunity to educate people about how to be less wasteful in the kitchen. - Share how to freeze and reheat every recipe you share. - Create recipes in smaller batches when testing. - Encourage your audience to make small changes, such as purchasing a compost bin or cleaning out their fridge before everything goes bad. - Learn how to use all parts of a piece of produce and share about it with your people.

Sarry is the founder of Financial Asset Protection, a financial services firm that focuses on the Bank On Yourself concept, also known as the Infinite Banking concept. Learn how you can apply this strategy to your business in order to RETAIN and GROW that moolah! - Take control of your debt, interest and taxes to retain more of the money that flows into your business. - “Spending” vs. “investing” and how you can create opportunities to invest money back into your business in order to earn more. - Utilize the Infinite Banking strategy to find creative, abundant ways to retain more of your revenue.

Betsy launched Capsule Podcast, helping bloggers build their brands without the overwhelm and commitment of a weekly podcast. Capsule Podcasts are a great way to promote a cookbook, launch a meal plan service or to use as a lead magnet to grow your list. Listen in for reasons why you should launch a capsule podcast! - Connect with your audience in an entirely new way. Sharing your voice will allow for a much deeper connection. - Start with small, bite-sized podcast projects to avoid overwhelm. - This new way of delivering information to your people will become part of your entire brand.

This secret formula, when followed, will produce “success” for you! Listen in for inspiration! Step 1: Have a deep understanding of what you want. Tap into emotion to figure out what this is. Step 2: Employ discipline. Take the steps you need to take, even if they are hard or uncomfortable. Step 3: Be consistent. Repeat, repeat and repeat the things that need to be repeated. Over time, small consistent steps turn into big, powerful, magical successes.

Levan Wee is an Instagram expert and he is passionate about this social platform. He helps bloggers find success on Instagram and shares some incredible tips in this popular EBT replay episode that'll change your social media game! - Don't be afraid to showcase your personality. - Community is key. Instagram notices every single interaction that happens within the platform. - Go live! - There is MAGIC in the hour after posting. Take advantage of this! - Levan shares hashtag secrets inside the episode and so much more. This episode is pure gold!

Neha is the blogger behind Whisk Affair, which receives more than 1 million views a month with all tried and tested recipes and the love from its readers. Something she has learned in her journey is that challenges come along with growth. One of those challenges is how to handle ALL THE WORK. In this episode Neha guides you through how to start delegating and building a solid team. - A lot of this is mindset work. Make the decision to delegate, embrace it and watch your own productivity and growth soar. - Pick 2-3 things you’re good at and hold onto them. Pick 2-3 things you don’t love and start handing them off. - Having resources to help you and your team communicate and stay on track are important.

Despite 2020 hitting many businesses hard, Chelsea saw the demand for buying established online businesses rise, including food blogging sites. Last year she brokered the sale of more than 50 businesses, generating nearly $500K in sales and she doesn’t see the demand for online and remote work slowing down in 2021. - If you’ve reached a point of emotional disconnect with your blog, research the option of selling! - Pros and cons of buying and selling a site. - How to determine a price for your blog.

This conversation comes from a Clubhouse room recorded on 5/21/21. Inspired by an episode from The Ed Mylett Show, food bloggers discuss the concept of separating from “the pack” in order to make big business gains without a ton of effort. - Consider doing “extra” during busy seasons to get ahead. - Squeeze tiny bits of productive work time into your days/weeks. - Go the extra mile when reaching out to brands or other bloggers (ideas included!). - Set yourself up for success in small ways to go FAR!

Did you know that over 6K thoughts pop into our minds every day? And that 80% of those are negative? Loren sheds light on the idea of changing our thoughts in order to find success in our businesses. This is such an important message for food bloggers! There are 4 steps to change our self talk: - Recognize what needs to change. - Replace the thought. - Repeat as much as possible. - Reinforce. And most importantly, don’t resist the negative thoughts that come. Embrace them and move forward!

As a food blogger with a busy life, Whitney has honed in on some tricks that provide a healthy work-life balance. One of those tricks involves using artificial lighting for video and photo production as a way to be in control of this part of the process. Listen in for valuable tips about balance and time management! - Blogging expands to fill the container you give it, so be sure you give it a container. - Pricing strategies and how to use video/photo skills to monetize outside your blog.

After traffic to her travel blogs plummeted during the pandemic, Kalyn started a food blog. Seeing quick success, she started 2 more sites and now runs 4 sites across different niches. If this sounds appealing, be sure to listen in! - Running multiple sites provides you with financial security and less worry over seasonal traffic fluctuations. It also keeps you focused on the right platforms that move each blog moving in a forward direction. - Pick a topic that aligns with your passions and dig in!

If you feel like you are spending too much time bouncing from one platform to the next in an attempt to manage your blog metrics, Justin has the tool you need! Otherboard is a content management system for Wordpress users that allows you to track various blog metrics and glean insights from them. - Otherboard focuses on connecting platforms and providing brilliant insights. - Track all WP content, Google analytics, Slickstream data as well as insights from social platforms such as Facebook and Pinterest.

Sally is the co-owner of the full service culinary agency, The Lisa Ekus Group. From concept to contract, she has brokered more than 150 book deals with top publishers. In this episode she talks about things to consider when publishing a cookbook. - Do you want to hire an agent? Sally talks through the benefits of doing so. - Do you need a book proposal? You will learn why this is a good idea. - How do you land on a topic? Listen and learn! - Cookbooks take time and energy so make space for it.

Dayana is a digital PR strategist who helps bloggers become the authority in their market by combining publicity with SEO. In the episode she provides fresh tips and strategies for upping your SEO game. - “Digital PR” is when other websites tell Google what to rank you for. - Doing guest blogging, being a guest on podcasts and offering your content to digital magazines are ways to expand your portfolio. - Create “pillar pages” for your top content and build content around those. - Quality content is key!

Marni believes that life, cooking and blogging should be kept simple. She has found a way to plan her family meals that streamlines her personal life as well as her blogging business. She uses menu planning and editorial planning in tandem, saving a ton of time and energy. - Try planning by the month! Themes work well, such as Taco Tuesdays. - Review your editorial calendar when planning your family meals and food for gatherings. - There’s no day like today to start simplifying your life.

Cynthia is an online marketing expert dedicated to helping culinary pros achieve more freedom, flexibility and fulfillment through teaching online classes. When her marketing agency came to a halt at the start of the pandemic, she developed Cooking Class Business School. Teaching online classes is a great opportunity for food bloggers looking to add revenue streams to their businesses. - Online classes aren’t going anywhere! - This is a great way to engage your audience in a new way. - You might just fall in love with this new avenue to bring in money!