Tales from the Hill

Eight men and women. 66 barrels full of “new make” spirit are rolled into the rickhouse in a ballet of steel-toed boots and work gloves. Before day's end, the same amount of mature Bourbon barrels will be rolled out of the warehouse and loaded up to be readied for bottling. Heaven Hill’s warehouse teams don’t just roll barrels for work - they also do it for bragging rights each year at the World Championship Bourbon Barrel Relay during the Kentucky Bourbon Festival.

In 1986, Max Shapira and Leroy McGinnis shook hands and made a deal for Bourbon barrels. Today, McGinnis Wood Products still makes barrels for Heaven Hill, and that handshake still binds the partnership. In this episode, we’ll take a closer look at what goes into making a Bourbon barrel, and why responsibly-sourced, carefully-selected American White Oak trees make excellent Bourbon barrels.

Terroir... the element of Bourbon that reflects the environment where it is crafted. For Heaven Hill, this is where tradition meets innovation. The Grain to Glass project begins with a collaborative approach among three historic family businesses, who set out to create, farm, and distill unique mashbills that are maturing into Bourbons unlike any other.

Tales from the Hill is back for season two, taking you on a Bourbon adventure which explores how the people who make Heaven Hill’s award-winning portfolio — including Evan Williams, Elijah Craig, Old Fitzgerald, & Larceny— are shaping the American Whiskey experience.

In the season 1 finale, the Shapira family reflects back on some of their favorite stories from growing up in the Bourbon business. Then, we take a look into how the industry is evolving, and hear how educated enthusiasts are helping us grow and innovate the future of American Whiskey. We explore what it means to be continually expanding our rickhouse facilities to keep up with demand, and go all the way back to the seed for our pioneering “Grain to Glass” project.

Heaven Hill Distillery proudly offers two award-winning visitor’s centers in the heart of Bourbon country. In this episode, we learn how a passion for whiskey knowledge and education evolved into the Bourbon Heritage Center in Bardstown. Then, we visit the Evan Williams Bourbon Experience, the first-of-its-kind destination in historic Whiskey Row that paved the path for redevelopment of Bourbon tourism in downtown Louisville. Jodie Filiatreau takes us behind-the-scenes at the artisanal distillery there, which produces one barrel of whiskey per day.

Consistency has always been a hallmark for Heaven Hill, from our first Bourbon distilled in 1935 to our full portfolio of award-winning American Whiskeys. In this episode, we meet the expert tasting team in Bardstown, who explain how barrel placement is key to developing flavors across our different rickhouses and locations. They invite us into the tasting lab and show how they use those different barrels to find the exact flavors they’re looking for, mingling them in the small batch process to create our signature balanced and smooth taste profiles.

For decades, we distilled, matured, and bottled our whiskeys in the city where we were founded—Bardstown, Kentucky. But after a 1996 fire devasted the campus, we moved distilling operations to the modern Bernheim Distillery in Louisville. We share what that fire meant to our history, and then check in with the team that makes every drop of our whiskeys to learn just how grain, water, and yeast come together in the distilling process. Master Distiller Conor O’Driscoll takes us on a tour of the Bernheim Distillery.  

A Bourbon rickhouse is a magical place; one where wood, the elements, and time interact to take raw spirit and turn it into whiskey. The rickhouse is also where Heaven Hill’s whiskey makers watch over barrels of maturing whiskey over the years as each one reaches its fullest potential. There’s a connection across the generations at Heaven Hill, and those bonds have been tested in both good times and bad over the decades.

The history of American Whiskey lives in every one of our barrels. From the tradition established when Elijah Craig first used charred oak barrels for Bourbon, to Evan Williams founding the first licensed distillery in Kentucky, or the preservation of historic styles with Larceny or Rittenhouse Rye...you can't discuss American Whiskey without Heaven Hill.

There are stories inside every bottle of whiskey, and for the first time, Heaven Hill Distillery is sharing some of our favorites. From our early days after the end of Prohibition through today’s Bourbon boom, we're proud to be a part of American Whiskey history. Our podcast begins with the five Shapira brothers, who began as investors in a small distillery, and grew to become one of Bourbon’s leading families. Historic audio used from the National Archives, Universal City Studios, Universal Newsreels Production Company, 1933. Donated into the public domain in 1976 by Universal Studios.

The story of American Whiskey is as spirited as it is varied... full of history, a few tall tales, and plenty of colorful characters. In Tales from the Hill, we dive deep into the heritage of Heaven Hill Distillery and reflect on our legacy with the people who know it best.