Brand You Personal Branding

Watch this episode on YouTube » This past week I had the privilege of hosting ~40 amazing folks at my live mastermind in Charleston, SC.  It was a great two days with everyone, and about an hour after the event ended I headed back to my AirBnb with my videographer Jeremy to get a few things done before heading back out to meet folks for dinner. I was super tired but last minute, I decided to record a raw video of my thoughts about the event and hosting masterminds in general... and I was surprised at how emotional I got right around the ~15:00 minute mark.  I thought long and hard about whether I wanted to share this video (I had a "vulnerability hangover" the next morning!) but I think there's a lot of stuff here learned from running masterminds and building a business in general that might help you, so here it is.

Chelsea Brinkley helps entrepreneurs build teams and create systems that scale their business. Chelsea will share practical insights about building systems that will give you more freedom, reduce overwhelm and ultimately get more clients. A few key points: Get organized. Make it a priority You need to be able to find what you are looking for in under two minutes Get your docs in the cloud Your team MUST know where everything is Create uniform filing nomenclature Block time to work ON your business, rather than in it. Create SOP’s, including using Loom video or some other screen capture software Automate, delegate, eliminate Connect with Chelsea: chelseabrinkley.com Chelsea on Instagram Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube

Business owners often neglect the legal aspects of their business, which can exact a heavy cost. Attorney Ashley Fillingim breaks down some of the legal basics that every expert, influencer, and thought leader should understand and implement in their own business. Some key points: Understanding contract basics: offer, acceptance, consideration Why formality must increase as the stakes increase Why contracts are relationship builders Why collaboration contracts are necessary Why you must protect your intellectual property Connect with Ashley: sandstarlaw.com Ashley on Instagram Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube

Daniela Nica is a speaker, coach, and entrepreneur who runs businesses in three different languages: Romanian, Italian, and English. This presentation is a very pragmatic approach to helping you build your business. Some key points: Speakers have power and should use their platform to serve others Practice, practice, practice Focus your content on your ideal client How to touch your ideal client’s heart It’s not the tribe you belong to, but rather, it’s the tribe you build We all have a need to belong Why you should belong to multiple communities Connect with Daniela: danielanica.com Daniela on Instagram Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube

Watch this episode on YouTube » Meet Teresa McCloy, the mastermind behind The Real Life Process. We delve into the art of living from a place of rest, not rush. Teresa shares her personal journey and introduces a unique framework that promises to change the way you approach life. Key Takeaways: The importance of living from a place of rest. How to manage your time through the "Four Blocks" method. The role of healthy relationships in personal growth. Full-circle energy: What it is and why it matters. The power of intentional slowing down. How to cope with life's most challenging moments. The concept of "Prep Blocks" and how they can revolutionize your productivity. Step-by-Step Process: Identify Your Present Block: Take time to understand your current state and feelings. People Block: Allocate time to nurture relationships that matter. Project Block: Prioritize your tasks and projects. Prep Block: Prepare for the upcoming tasks or challenges. Quotes: "Living from a place of rest is not a luxury; it's a n

Watch this episode on YouTube » Dive into the incredible journey of Vernice "FlyGirl" Armour, who, against all odds, transitioned from flying attack helicopters to becoming a motivational speaker. From personal stories about military life and embracing challenges, to the significance of perseverance and taking risks, this speech is a testament to the power of determination and ambition. Tune in to discover: FlyGirl's journey from wanting to be a police officer riding horses in Chicago to joining the military after an unexpected Mardi Gras twist. Her groundbreaking achievements: becoming the Marine Corps's first black female pilot and America's first black female combat pilot. A serendipitous moment at a conference which became the catalyst for her transition from military life to motivational speaking. Connect with Vernice: vernicearmour.com Instagram LinkedIn Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube

Watch this episode on YouTube » Matt Clark shares the journey from being a successful NASCAR team builder to uncovering and battling imposter syndrome. He provides insights into how our minds can be the ultimate horsepower driving our success, with our beliefs acting as the transmission that applies speed and power. Tune in for a transformational discussion that challenges common mindsets and encourages the exploration of self-belief. Dive into the intricacies of belief formation, how our brain interprets environmental events and how these interpretations become our beliefs. Learn about the 'manual' and 'automatic' transmissions of our mind: our conscious and subconscious. Understand how our brains, while perceived to be the ultimate horsepower, can also be surprisingly lazy, always searching for meaning and creating patterns. Discover how our beliefs aren't just abstract but have a physiological response that our cells begin to crave. Be inspired by the transformation journey from feeling like an imposter i

Watch this episode on YouTube » Our guest speaker series continues with coach and entrepreneur Jason Frazell, who shares his deeply personal journey from the heights of corporate sales to the depths of self-doubt, and his subsequent rise through the transformative power of presence, mindful communication, and saying 'no' while opening up to new possibilities. A real-life demonstration of how emotions create habits and the undeniable power of active listening, this episode promises practical takeaways that can revolutionize your personal and professional life: Discover the powerful mantra 'Why am I talking?' and explore its impact on communication in every aspect of life, from business conversations to parenting. Learn the three levels of listening and how advancing from one level to another can make you a better coach, entrepreneur, or simply, a more understanding human being. Gain insight into the 'no, and...' concept that replaces the popular 'yes, and...' improvisation principle, enabling you to explore

Watch this episode on YouTube here » Today, Linda Fogg-Phillips takes us into the transformative world of the Tiny Habits Method. Based on the best-selling book, Tiny Habits, by her brother BJ Fogg, Linda unveils the compelling science and psychology behind this powerful approach, showing that making small changes can lead to major shifts in our lives. As head of the Tiny Habits Academy, which has helped over 120,000 people worldwide, Linda and the Tiny Habits program offers a compelling approach to behavioral change. A Sneak Peak: Learn about the Tiny Habits Method, a powerful approach that has changed the lives of over 120,000 people worldwide. Understand the science behind why people change best when they feel good, not when they feel bad. Discover the two maxims of the Tiny Habits Method and how they apply to real-life scenarios. Find out about the anatomy of a tiny habit, consisting of an anchor moment, a tiny behavior, and an instant celebration. Dive into a practical coaching session, demonstrating ho

Tony Grebmeier shares his story of overcoming adversity and reaching new levels of personal success. From falling into the trap of addiction and debt, to rebuilding his life and inspiring others, Tony takes us through his transformative journey. Tony urges us to get uncomfortable, face our blind spots, and seek to level up in every aspect of our lives. Listen in to learn how he managed to flip the script of his life, find his purpose, and achieve true fulfillment. Discover how Tony hit rock bottom and rose again, reshaping his life and mindset. Learn about the "trap of life" and how breaking out of your comfort zone can lead to transformation. Uncover the significance of having an accountability partner and how it can help you level up in life. Tony explains why you should stop living out other people's dreams and start building your own brand and legacy. Hear about the pivotal moments and figures in Tony's life that helped shape his journey towards success and fulfillment. Episode Resources: Tony's websit

Watch this episode on YouTube » Tune into this talk by my friend Lauren Johnson from my You Are The Brand LIVE conference. Lauren is a former mental performance coach with the New York Yankees, former collegiate soccer player, and professional coach and speaker. Lauren takes us on a journey through her life-changing experiences, the power of mindset, and how we relate to our problems. Here's what you can expect from this keynote: From the Field to the Sidelines: Explore the story of how an abrupt end to Lauren's soccer career led her to discover the fascinating world of sports psychology.  The Power of Mindset: Mindset isn't everything, but it impacts everything. Discover how Lauren's perspective on mindset could help you reach your full potential, regardless of your profession or personal goals. The Evolution of Performance: What can the evolution of Formula One pit stops teach us about personal growth and development?  Problems vs. Our Relationship with Problems: Are the problems in our lives truly the iss

Watch this episode on YouTube » It's my birthday week, and I always get reflective and introspective around this time of the year. On this episode, I share some vital pieces I wish I knew earlier. I hope this episode serves as an enlightening guide for entrepreneurs at any stage of their business journey, and that you can benefit from the wisdom (and hard lessons) both learned and earned over my career. Discover how systems and SOPs revolutionized my business operations, making his business more efficient and productive. What did I learn from my integrator Chelsea Brinkley that I wish I knew earlier? Learn why holding less 'energetic space' for people can be a game-changer in client relationships, especially for coaches, consultants, and freelancers.  Unearth the potential of running social media ads for business growth.  Find out how a different approach to financial management can propel your business forward. How can changes in personal circumstances force a different approach to business growth, and what

Watch this episode on YouTube » Learn my recent re-monetization strategies following a not-so-perfect marketing launch. Despite strong registration numbers for my AI Marketing Crash Course webinars, the live attendance left me disappointed. However, instead of letting this set me back, I utilized the recorded content to create an affordable, mini-course that turned out to be a hit. Tune in and: Discover how I turned a disappointing marketing launch into a successful mini-course, using recorded webinars Understand the power of AI tools and how they can enhance your content repurposing strategies Learn why it's important to align your content strategy with technological advancements, like AI My streamlined content creation approach that leverages my work for maximum output without multiplying my efforts Find out how you can effectively use transcriptions of your webinars or podcasts to create valuable written content for various platforms Episode Resources: My AI Marketing Crash Course (use the code "Fuji" t

In this episode, I explore the crucial elements that have made my business future-proof: investing in relationships and nurturing communities. These are essential to the longevity of a business and I'm excited to explore the importance of human connections and their impact on the success of your business. A sneak peak: How I shifted my perspective on the importance of relationships over knowledge in business Life lessons I learned in my 20s from a Ghanaian king, after overhearing him on the phone with the United Nations Why mentors only tend to invest in younger people (at least for free) My transition from free networking to investing in myself and my networks How joining and leading mastermind groups has been the biggest catalyst to my success and longevity in business Resources: Podcast: YATB 69 - How to Host a Networking Dinner Blog: 6 Seriously Epic Takeaways From Our Nashville Breakfast Book: Generating Business Referrals Without Asking by Stacey Brown Randall My book, You Are the Brand Connect with

View this episode on YouTube » I understand the fear and anxiety (and in many cases anger, especially if you’re a creative) regarding AI. But I also encourage you to see the opportunities present for us, and to not wait too long to embrace these tools before you get left behind. My hope is that this episode will encourage you to view AI not as a threat but as a new avenue for growth and opportunity. Some highlights: What's the 'Great Replacement' and how does it differ from the 'Great Resignation' we observed post-Covid? How are AI tools shaping the roles of creative professionals, and why is there resistance? How it feels to have my own students clone me on ChatGPT (honestly, it’s weird) This is an opportunity to re-position yourself to be paid for your brains and not your hands Human beings are prone to error, slow, and expensive –– but there’s still a way to add value to your market Resources: AI Marketing Crash Course with Mike Kim and Robby Fowler (use the code “Fuji” for $60 off) » Descript.com My bo

In this episode, I tackle a question that has been coming up frequently: would I ever consider returning to a traditional 9-to-5 job? After eight years of thriving as an entrepreneur, the answer might not be what you expect. A quick preview: What does going back to a traditional job mean for an entrepreneur? Is it a failure or a new opportunity? I share my personal perspective on this often-debated issue. The COVID-19 pandemic has brought about change and adaptation. I talk about how this affected my coaching philosophy and how it has influenced my view on entrepreneurship and traditional employment. There's something about the thrill of being challenged, and recently, I've been asking myself whether I'm still being challenged enough. I'll share more on how this reflection has influenced my outlook on the future. What's the role of impact in decision-making? If a chance to make a significant difference arises, would it be enough to entice me back into the fold of regular employment? Tune in to hear my though

Kathy Brown joins me on this episode to help you tap into the power of 10-year goals. That’s right, goal setting should be confined to just one year at a time. Enjoy the clarity that comes from thinking more deeply and creatively about the life you want to create. Tune in and learn: Why effective goal setting starts with imagination and connecting with something that excites you, rather than focusing on what you think you should do Why you must tie your goals to experiences, contribution, and legacy How to strike a balance between contentment and ambition How to deal with disappointment when goals are not achieved Why small is the new big –– how big goals start with small (and seemingly random) steps Resources: The 10-Year Goal Guide: Create a Future You Love Using the Power of 10-Year Goals Kathy's Instagram Kathy's LinkedIn Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny

Watch this episode on YouTube » Tune in for an impromptu “fireside” chat I had with three incredible entrepreneurs at one of my recent conferences. Vernice “Flygirl” Armour is a 7-figure professional speaker, Tony Grebmeier is the creator of the Be Fulfilled Journal and CEO of Ship Offers, a $40M logistics company, and Nick Cavuoto is a brand and marketing consultant. I often say the best conversations at events happen in the hallways and between sessions, and this one is no exception. Listen in to find out: What is the importance of focus? How to create a legacy that extends beyond materialistic things How each person practices self-care, and how to create space in life for it What is the "when life works" list, and how does it help you stay on track   Resources: Vernice’s Instagram Tony’s Instagram Nick’s Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. F

I’m making YouTube my top content creation priority this year, and one of the biggest inspirations behind the decision to do so is Kevin Yee. Kevin is a former pharmacist turned full-time YouTube creator, and we recently sat down in-person in Las Vegas to talk about his journey and some lessons he can share with you and I on growing a YouTube channel. Listen in to find out: What inspired Kevin to leave his career in pharmacy and pursue copywriting and YouTube The catalyst for Kevin leaving his career in pharmacy, and how his father's death impacted this decision How corporated react to Kevin's YouTube channel, and this impacted his decision to leave pharmacy Why copywriting an essential skill for people who want to be successful on YouTube and inbound sales Whether Kevin's YouTube channel was already making money when he left his job in pharmacy Kevin's plan when he left his job in pharmacy to pursue creating content on YouTube Resources: Kevin’s YouTube Channel » Mike’s YouTube Channel » Connect with M

DISC is a well-known and widely utilized assessment tool that helps us better understand how we function in our personal, social, and work lives. Mike’s guest this week is Evelyn Eccard. She is an executive coach and trainer who helps corporate teams and individuals better understand themselves and equips them with the people skills needed to become effective leaders. Evelyn started a business called Bravo Leadership Int’l in 2016 with the idea to help managers. Before running her business, she worked as a Region Sales Manager for a Fortune 500 company responsible for $50M in ancillary revenue. Evelyn realized that she could positively impact the company’s culture by training, developing, and coaching the managers around her. When not coaching and training, she enjoys traveling. She likes to try new things in different places that make her heart race, like hiking Machu Picchu and surfing at Maui. In this episode, Evelyn and Mike will discuss the results of his DISC assessment. You’ll better understand: How E