The Disruptive Entrepreneur

Listen in to part 2 of Rob’s Dirty Secrets to becoming viral! In this second part, Rob talks about engaging in comments, entertaining as well as informing, his 70/20/10 rule, how to leverage influencers, monetising, hashtags and much more! If you missed part one, go back to episode 746! These lessons are tactical and practical tips you can use to leverage your social media. If Rob was to have him time again, these are the things that would get him to 100k the fastest. KEY TAKEAWAYS  Rob was taught by old-school teachers but the world has changed now, we must change with it and embrace the power of money on social media and content creation. Engage in the comments as much as you can. You need to entertain your followers as well as inform them. Rob’s 70/20/10 rule will help grow your social media following: Spend 70% of your content on topic on brand, 20% on newsjacking and entertaining and 10% on making your offer. Don’t copy people, follow them and then learn and be inspired by them to grow your follo

CEO of mortgage company better.com, Vishal Garg, called a zoom meeting of 900 staff, which was 15% of his workforce and then he fired them all! In one go! There are a lot of criticisms around the situation, including the moral implications, but Rob has seen the zoom word for word so wants to give you the ‘lowdown’ in this TDE episode. KEY TAKEAWAYS  Rob had to deal with a similar dilemma in the first UK lockdown. It was one of the hardest things he had to do in his career, thankfully furlough helped him be able to keep most staff but it was also to a high cost to himself: he had to use 7 figures in cash to pay wages and keep things going until the furlough payment came in. Most of those criticising this CEO have never had to deal with that kind of decision. You have to save the company or you lose all of your staff.  Rob was always taught to be honest with employees when laying them off, it’s not fair to give them false hope or ‘fluff it up’. Ultimately they are losing their jobs and there isn’t really a

To hear wise and balanced advice on who you should avoid in life as well as those you do need to keep around, listen to Rob in this episode. He shares the three people you need to avoid in life but also talks about the three types of people you should keep around too! KEY TAKEAWAYS  Avoid people who want to pull you down, this is probably down to their own insecurities or the fact they have a superiority complex. Avoid those who don’t care about you but are just using you. Avoid victims, those professional gossips, time wasters and complainers. You become the five people you spend the most time with, your network is your net worth. The three people you want to keep around are: those who are where you want to be, those who have your back and people who will call you out and be honest with you. BEST MOMENTS  “Critical, analytical and sceptical people can actually be really good for you” “You know if people that gossip about others, they’re going to gossip about you to others” “You should be responsi

Listen in to part 1 of Rob’s Dirty Secrets to becoming viral! By following the steps in part 1 you can go from 0-100k followers, using the years of knowledge and expertise Rob has gained from becoming an expert in social media. These lessons are tactical and practical tips you can use to leverage your social media. If Rob was to have him time again, these are the things that would get him to 100k the fastest. For more dirty secrets of social media, look out for part 2 where Rob talks about engaging in comments, entertaining as well as informing, his 70/20/10 rule, how to leverage influencers, monetising, hashtags and much more! KEY TAKEAWAYS  You’ve got to accept, engage and enjoy the critics. They help grow your channels and help you go viral. It’s not as hard as people think to post content consistently. 15-30 mins a day should provide you with enough to give content for 2-3 channels. Be consistent. People overcomplicate social media. If you are committed and are consistent with your content then you

The world is in chaos and Rob doesn’t see it ending any time soon. If you aren’t adaptable and changeable then you will suffer. Listen in to this episode where Rob outlines what you can do to not just survive post lockdown, but thrive. KEY TAKEAWAYS  You need premium and bespoke products. The low end and medium markets are too challenging right now. The way you don’t just survive, but thrive, post lockdown is by having products and services that attract people where price is not a key driver. Rob has created multiple ways to create bespoke packages for his clients. By giving people exactly what they need, he will win post-lockdown. Clients feel like they are choosing rather than being sold to. BEST MOMENTS   “I think there’s going to be blood on the streets” “The high end has gone even higher” “So when you create premium, and when you create bespoke offerings, I don’t think you will be affected by lockdowns and disruptions” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://

Rob Moore is changing the world one hater at a time! The fear of ridicule, hate and judgement stops most people scaling or even starting a business. These things can stop people pushing themselves forward and fulfilling their true goals and dreams. In this episode, Rob explores what hate is, why people hate and how if you can accept hate, it will enable you to reach your potential. KEY TAKEAWAYS  There are four main reasons people hate you: they hate themselves, they failed where you’re winning, they have an inferiority or superiority complex or something you did has triggered them If you understand that hate isn’t often about you then it can help you accept it and put yourself out there. The purpose of hate is to challenge you to grow. Kill hate with kindness, you can’t stop hate with more hate. The universe is a mirror, what you give out is what you will receive back. If you understand hate, then you can change the world, one hater at a time. There are three key ways you can deal with hate: 1.Ignore

Subscription is the business model of the future, it’s something more and more businesses are doing and is being leveraged in new and innovative ways. Listen in to this episode for Rob’s 7 step process in creating your own subscription service. It’s not easy but it is simple, you do not need any money or followers to start this, just choose something you love to talk about then follow these simple steps. KEY TAKEAWAYS  Pick something you love to talk about. Choose content for your subscription based site. There are a few platforms/membership sites for this: Patreon, Onlyfans, Kajabi and Facebook supporters are what Rob would recommend. Exclusive and great information are two key things you can focus on when creating content for subscribers. The way you package your information counts, everyone is valuable, you just need to ‘honour’ your niche and then put it out to the world. You need to create 1-2 unique pieces of content a week for your subscribers. E.G one exclusive live, one exclusive mastermind and

How do you build digital real estate from zero? If you are impatient or you can’t wait decades for investments to mature and grow, what can you do instead? Listen in to this episode as Rob explores why building your digital real estate is the fastest way for return on investment and the ways you can do it. KEY TAKEAWAYS  It’s much quicker to get a return on an investment on digital real estate because it takes no time to set up social media or a webpage and you can reach the whole world. Creating and working on your personal brand is one sure way to build your online real estate. Many older people were taught that working hard was what you had to do to be successful. But the world has changed a lot, it’s not just about what you need to learn but what do you need to unlearn? Repurposing your content is one of the best ways to leverage your time, content and build your online real estate. To leverage this further and create more wealth you want to use Rob’s content bridge offer technique. Newsjacking i

We have had the biggest world-wide event since the second world war, the impact is widespread and devastating to the economy. Yet, Portugal have now made it illegal for bosses to text or contact workers outside of work hours. Listen in to why Rob believes this is a massive mistake. KEY TAKEAWAYS  In Portugal, if bosses contact their employees outside of office hours then they can be fined. Rob is worried about this coming to the UK, how would it work for emergencies and flexible working. Also, surely now is the time we need to be more productive, not less so, after the impact of the pandemic. We have to innovate and be creative to solve problems, not create more barriers. Digital nomad is now a term in the dictionary. They work anytime, anywhere. How would this work if we are restricted to working hours? People don’t have to reply to messages or answer their phone. It should be everyone’s right to message someone they have an agreement with (e.g someone you work with or a friend) and it is the other per

There aren’t many companies that double their size every year and in this episode, Rob speaks to young billionaire Timus Turlov who has done just that with his business Freedom Finance. They talk about his story to success at such a young age, why company culture is so key in business and why he feels he has tremedous responsibility to his investors, his employees and his customers. KEY TAKEAWAYS  Timur started his business in 2008, before he had even finished studying! Freedom Finance is an investment company that Timur built with co-founders, sourcing 100 thousand dollars. Company culture is essential to Timur. He has a big family and relationships are important to him and he wants this to translate to Freedom Finance too. He attributes these strong relationships and the culture he has created, to Freedom’s overall success. Timur sees himself as an entrepreneur as he does a lot of the ‘doing’ in his company. He is there to inspire his employees, he is not just an investor. It is concerning to Timur t

In this bonus episode, Rob shares his views and thoughts on the ban amazon have proposed for visa credit card payments and talks about what the lessons we can all learn from this breaking news. KEY TAKEAWAYS  Amazon are proposing to ban all visa credit card payments from the 19th of January. They have said the move is due to high transaction fees. This could cost visa billions of pounds. This shows why we can’t rely on just one big retailer. Payments should be getting quicker, easier and cheaper now. There is a lot of tech advancement and industry disruptors in the payment space, understandably businesses and consumers aren’t willing to pay price hikes. No matter the size of the company, you are always at risk if you rely on one supplier. If businesses want to survive, they must always evolve, innovate, keep their prices relevant and continue to provide value to their customers. BEST MOMENTS   “This is ridiculously bad news for visa” “Amazon is offering £10 to customers for switching from visa” “T

In this bonus episode, Rob speaks to Kane over on The Podcasters Podcast! Rob delivers a true masterclass about the power of podcasting, how it can serve your brand and your business, how to monetise your podcast, why consistency matters, and how to leverage your content in order to maximise your reach. KEY TAKEAWAYS Many use different social media channels in order to build their brand and grow their reach, but many forget that podcasting is a viable, powerful channel in itself. Monetisation happens in many different ways. Ads and sponsorships are the most visible route to monetisation, but revenue is also accrued through brand-building, and engaging and connecting with an audience that wish to know you better. Consistency is the key to engagement. The best of the best know that in today’s world of constant content a structured release schedule can keep you visible and relevant. With collaboration, the more you do, the more your reach increases by infiltrating the audiences of others. As your audience

What is the real cost of entrepreneurship? Being an entrepreneur is not an easy and comfortable life, there are sacrifices that have to be made along the way. But, there are still great positives to being an Entrepreneur, listen in to this episode where Rob opens up about the real costs of being an entrepreneur, including the positive upsides! KEY TAKEAWAYS  Comfort is one of the main costs to being an entrepreneur, but the lifestyle comes with great growth. Security is another cost to being an entrepreneur. But is having a regular pay check an illusion on security? Rob believes he is more secure as an entrepreneur as he can pivot and scale. Your responsibility is high as an entrepreneur. That can weigh heavy on the mind but can also give you a great sense of accomplishment and contribution. You have very little personal time as an entrepreneur which can impact on your personal life, hobbies and relationships. But, you are able to do what you love as an entrepreneur so you may not miss your hobby time a

A lot of people perceive successful people and entrepreneurs to be ruthless and a question Rob gets asked a lot is do you have to be ruthless to win in business and in life? Rob believes that no, you do not and explores this in this short but impactful episode. KEY TAKEAWAYS  Rob is naturally a people pleaser and avoids conflict, a lot of people are like this but unfortunately this doesn’t allow you to win in business. Some sense of ruthlessness had to be learnt by Rob to be successful. Sometimes you have to make difficult decisions and choices in business which may look ruthless but are actually decisions you have had to make and in some cases actually help others. Do things that challenge you and make you feel uncomfortable. The only way you truly grow is through challenging yourself. BEST MOMENTS   “Fear based leadership is something of the 1980s, it’s a relic of the past” “If you do avoid conflict you do lose in business” “I think you’ve got to be kind, caring and compassionate, you’ve gotta ha

In this authentic, genuine and honest episode, Rob speaks to fighter and father of Tyson Fury, John Fury! They talk about John’s childhood, his journey into fighting, his role as a father and of course his sons. Listen in to this episode to hear about generational strength, mental health and the boxing world; past, present and future. KEY TAKEAWAYS  Fighting has been in John’s family for generations. He began fighting to survive. Survival was in his and his brother’s DNA. As the generations continue and it becomes diluted, John wonders if it will end. John learnt a lot about boxing the hard way, he wasn’t treated well and had no support or coaching. He didn’t want his sons to get into boxing but nothing could keep Tyson away from the ring. A difficult childhood is what John attributes a lot of his challenges in life to. He wanted to make life different for his children but he recognises that his own difficulties and strength is what helped raise a boxing champion like Tyson. John wants Tyson to leave a

No one is better than anyone else, we are all on the same level and in this episode Rob gives you 10 ways to scale your own self-belief. When you believe in yourself it shows and has immeasurable impact on all aspects in your life and this is why Rob wants you to learn how to gain this belief and then scale it!   KEY TAKEAWAYS  Belief in Humanity If anyone can I can If I can learn anything then I can learn confidence Every master was a disaster and every winner was once a beginner Everyone has self-belief in their own expertise Courage to be disliked Courage to fail and be rejected Choose your imagination Desire to make a difference and serve people Having gratitude for the challenges   BEST MOMENTS   “No human being is higher or lower than me, we are all level” “Self-belief at whatever level is a learnt skill” “You’ve gotta love the haters, you’ve gotta love the rejection, you’ve got to love the failure, you’ve gotta love the critics, you’ve gotta love the trolls…you’ve gotta love it all”

Rob doesn’t want you to make the same mistakes he did, which is why in this episode, he is sharing his biggest business regrets! He has thought long and hard about his history and many difficulties and challenges to find the three biggest regrets to deconstruct with you in this episode. Subsidised Ticket to Recurring Income Summit: Robmoore.events   KEY TAKEAWAYS  Not Starting Early Enough: You’re never fully ready for anything, human beings are wildly resourceful if you allow yourself to be. Your innovation, creativity and problem solving ability shines if you start before you’re ready. Not Hiring Quick Enough – It costs money and time to have staff which can be off-putting but you can’t scale without staff. You will waste time on tasks that other people can do either better than you or cheaper than you. Personal Brand Consistency. People trust you. Your personal brand transcends any good business brand.   BEST MOMENTS   “Shoulda, woulda, coulda, I can’t change the past but I know I had opportunit

Tik Tok is the BIGGEST virality Rob has ever had! In this episode, he talks about how he has leveraged the platform, the tips he has learnt along the way INCLUDING EXCLUSIVE SECRETS from his own brand manager! Listen in today to learn how you can use his knowledge to maximise your reach and brand. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS  TikTok are focusing and investing on live content right now. Short and raw content is the easiest to create and something TikTok are rewarding creators for with their algorithms.  You can go viral on TikTok irrespective of your following. Shares, likes and engagement on TikTok lives are the key to virality. Many of us are frustrated with other platforms as our followers do not get notified when we go live, TikTok have a calendar function th

In this episode, Rob shares some drastic changes you can make to transform your business, your marketing and your money. So many people don’t measure the things they should and simply do not focus on what matters in their business. Listen in today to discover how a few small changes in how you operate will create big changes in your business and your life. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS   You cannot master what you do not measure. Omnipresence is key and there are two main ways to do this: Simultaneously going live across platforms or by creating a original master piece of content which you then repurpose. The end goal is for your clients to feel like you are everywhere. There are many ‘old-school’ business techniques that are still incredibly relevant today. Such

Something that Rob finds difficult to share but that he has been asked a lot, is what has been his biggest regret. He has thought about it a lot and it has caused the way he has treated everyone in his life. Listen in to find out what it is, how it has impacted his life and how he is making big changes. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS   Rob discovered the place his hurt has come from in therapy. When you feel valued and good as a human being then you don’t hurt others. Hurt people, hurt people. His biggest regret is how he has felt about himself most of his life, his self-esteem. In school he had to become a chameleon and a people pleaser to get approval and to survive. It lead to him having no idea who he was. Imagine what the world would be like if we all fille