The P.t. Entrepreneur Podcast

I get asked all the time how to build a six-figure practice. So, I'm breaking down the 5 steps to get your cash practice to a $100k run rate in just six months. This isn't theory; it's a practical blueprint focused on location, pricing, packages, reputation, and referrals. Follow these steps and you can build a thriving practice without spending a dime on paid ads to start.

A friend of mine got a cold message from a new grad asking for hours of free mentorship, and it highlights a huge mistake I see all the time. You can't start a relationship by asking to "pick someone's brain." Real, valuable relationships are built on mutual respect and leading with value, not taking it. I'll tell you how to do it the right way.

I just got back from CSM and it was a blast. It had been 10 years since my last one, and I wanted to share my biggest takeaways. I cover the exciting growth of the performance PT community, why today's students are so impressive, and why conferences are more about handshakes than lectures. It was a great reminder of how powerful in-person connection is.

If you're starting your practice by subleasing space in a gym, listen up. I see so many PTs make one huge mistake when negotiating their rent: agreeing to a percentage-based model. I'm telling you why a flat monthly rent is a much better, safer, and more autonomous way to go for the long-term health of your business.

I had a great chat with my friend Dr. Theresa Larson about her amazing entrepreneurial journey. She's gone from a one-on-one PT to a business owner who runs corporate wellness programs, an adaptive athlete program, and more. We talked about how she built it, the challenges of cold outreach, and what it's like juggling it all as a mom. It's a powerful look at what's possible with a PT degree.

So you're building a website and you're stuck on which platform to use: Weebly, Squarespace, or WordPress? I'm here to tell you to stop worrying about the tech. The platform matters way less than your message. Your website has one job: to convince a potential patient they're in the right place, and do it fast.

I sat down with Quinn Henoch from Clinical Athlete, and we finally dug into the business side of what he does. He shares his early struggles with confidence and pricing, how he built his platform, and his strategies for staying focused. It’s an awesome look at how to balance clinical work with entrepreneurship and make a huge impact on the profession.

A PT in our Facebook group asked, "How do you make the decision to jump?" It's a common fear, and I want to tackle it head-on. There is no "perfect" time to start your own practice. The biggest thing holding you back isn't your clinical skill set; it's your mindset and lack of confidence. The good news is, that's something you can build.

Let's get into a little marketing math. I know, I know, but trust me, this is the most important concept you need to understand to grow your practice. If you don't know what a new patient is worth to your business over the course of a year, you can't make smart decisions about what to spend on marketing. This is the key to unlocking scalable growth.

Feeling overwhelmed with creating content for social media? You're not alone. The secret to consistency isn't doing more; it's doing less, but better. I'll walk you through how to pick your battles and set up a system so you're not constantly scrambling to post something.

My buddy Yves and I were talking about the single most important thing you can do to grow your practice: stop trying to be everything to everyone. When you niche down and become the undeniable expert for a specific group, your marketing becomes easier, your message gets clearer, and you start attracting the exact clients you love to work with. It's the difference between being a generic restaurant and being the must-visit food truck that has a line around the block.

I've been diving deep into sales, and one thing stands out above all else: it's not what you say, it's how you say it. The tone of your voice is everything. When you speak with unwavering confidence and conviction about how you can solve a client's problem, you build instant trust and eliminate their doubt, which is the biggest barrier to getting them the help they need.

I brought on my buddy Jerred Moon to demystify Facebook ads, and he dropped some serious knowledge. The biggest mindset shift? Treat Facebook like an employee that you expect a return from. We get into the nitty-gritty of why you need to give ads a 90-day cycle to work and why starting with content and retargeting is the smartest way to build your brand without just burning cash.

I see so many PTs getting bogged down trying to do everything themselves, especially with tech stuff like building funnels or websites. You have to realize what your time is worth. If you can make $100 seeing a patient, why would you spend 30 hours on a task you could pay an expert $500 to do in 10? The key to growth isn't learning to do everything, it's learning who can do it for you so you can focus on what you do best.

As 2018 wraps up, I wanted to share the top 8 lessons I learned this year that really moved the needle for our business. From realizing the cash model is more viable than ever to understanding that "not marketing" is nothing to be proud of, these are the takeaways that will help you crush it in the new year. It's all about building relationships, investing in yourself, and focusing on what truly gives you energy.

I hear it all the time: "I'm not worth $200 an hour," or "My clients can't afford that." This is a mindset problem, not a market problem. You're not selling an hour of your time; you're selling a solution to a massive problem in someone's life. When you shift your perspective to the value of the outcome you provide, you'll realize you're worth every penny and more.

I got to chat with Teddy Willsey, a PT who's absolutely mastered the hybrid performance model and built an Instagram following of over 500,000 people. He breaks down how he went from zero PT clients for three months to building a thriving cash practice inside a gym. His story shows the power of niching down, building a strong local presence, and leveraging social proof to become the go-to expert in your area.

Ever feel like your follow-up emails are falling flat? It's probably because your messaging is off. I learned a simple but powerful framework that breaks follow-ups into three types: emotional, logical, and scarcity. When you learn to weave these three messages together, you'll see your conversion rates go way up because you're hitting all the right buttons.