The P.t. Entrepreneur Podcast

We had a question come through our Athletes' Potential Instagram account and this had to do with certifications as a clinician. How much do our patients care? Is it really worth obtaining and keeping all of these certifications and how much do they really matter. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

On today's episode, I had the chance to chat with my business partner, Yves Gege, and discuss his background, how he transitioned from an insurance practice to a cash practice, and some of the other entrepreneurial ventures he has been able to get in to. Reach out to Yves: Via Instagram: @ptbiz Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Today, I have an interesting case study and I think it's something that some of you may subconsciously be dealing with. This view of how you see things can be very detrimental to your success and today I wanted to shed some light on this. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Today's episode is a clip from a call in our Clinical Rainmaker coaching group. We do these calls every week and we get into what's really going on primarily from a marketing standpoint. Something that often comes up during these calls is where people stand from a mental standpoint and how they are managing this while trying to grow their business. I hope that gives this episode some context and I appreciate you taking the time to listen! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

On today's episode, we are talking coaching and it's something that I have been doing for a while. It is a blast for me getting to coach people up on improving their businesses and it is something I truly love doing. I appreciate you all taking the time to listen to today's episode and I hope you get a lot out of it!   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

What is up, everyone? Today's episode is directly from Episode #216 from The Movement Maestro. If you did not hear this episode from Maestro On The Mic #216, you won't want to miss it again! The only difference between the most successful people in the world and yourself is mindset. Your thoughts, emotions, and actions are all connected. In order to become the best marketer and salesperson possible—and to ensure you always have clients, be it in-clinic, or your own business—you have to control your thoughts, and believe that you can and you will accomplish everything you’ve ever set your mind to. Check out Maestro On The Mic Podcast below: https://themovementmaestro.com/type/audio/ Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Let's talk real for a second. Are you struggling to get the right patients in the door? Feel like you're shouting into the void? Chances are, your niche and messaging might be too damn broad. In this episode, I'm diving deep into why saying "I help everyone with pain" is basically like having a Honda Pilot. Yeah, anyone can work on it, but it doesn't stand out, and you can't charge premium for it. We're talking about becoming the specialized, lifted Tacoma mechanic or the CT surgeon of the PT world: the exact right fit for a specific problem. I break down how getting crystal clear on WHO you help and HOW you help them is the key to attracting your ideal clients, building trust, and ultimately, growing a more successful practice. Stop confusing people and start connecting!

Ever feel like you're grinding away, maybe even getting burnt out in the traditional PT model or that high volume clinic? Thinking about making the leap to your own cash practice, maybe starting it as a side hustle, but not sure how to make it work or when to go all in? Well, you gotta listen to this episode. I sat down with one of our awesome Mastermind members, Ziad Dahdul from Ignite Phyzio and Sports Performance out in Orange County. This dude is the real deal: sharp clinician, super high emotional intelligence, and he's navigated that exact journey. We dive deep into his story, from starting as a side hustle while working per diem home health (and knowing when that safety net becomes a trap!), to building a thriving practice focused on a killer niche: ACL rehab for busy working professionals. Plus, we get into the weeds on building relationships that actually drive referrals and why genuinely giving a damn about people is maybe the best business strategy there is.

In this episode, I sit down with Chelsea Matthews, founder of Catalyst Physical Therapy and Performance in Nashville. We dig into what it really takes to build a cash practice from scratch, especially when you are wired more like a visionary than an integrator. From bartending with zero business background to building a gym-based PT practice that is moving toward 90 percent digital, Chelsea shares her journey, her systems (and mistakes), and how she is learning to scale without burning out. We also talk about niching down into runners, CrossFitters, and how to stay focused when you have a million ideas but not enough time.

Are your virtual offers falling flat? Are you just defaulting to "telehealth" because it's easy or billable, but finding clients aren't really biting? People don't always want telehealth; they want their problem solved. In this episode, I break down how to ditch the standard telehealth model and create "productized services" that actually sell. We're talking about packaging your expertise into irresistible virtual offers that position you as the solution, not just another PT session. This is huge for standing out and boosting your digital revenue, especially right now.

Ever thought about ditching the traditional clinic grind and maybe, just maybe, starting a PT practice in your own garage? Sounds crazy, right? Well, Tim and Jess did exactly that. In this episode, they pull back the curtain on how they built a successful cash pay practice literally out of their home gym in Kansas City. We dig into how they manage working together as a couple, their killer local networking strategies (shout out to Jess!), and how they built a business that gives them the freedom to actually live their lives and be there for their family. If you're burned out and looking for a different path, you gotta hear their story.

Alright team, let's talk about getting comfortable. Sounds nice, right? Wrong. Comfort is where progress goes to die. If you feel like you've hit a plateau, maybe you're just a little too settled in. In this episode, I break down this idea of "Killing Comfort," something my business partner Jared Moon covers in his killer new book. We dig into why embracing the suck, focusing on the process, and doing the hard things day in and day out is the real key to leveling up, both as a clinician and as a business owner. I share how this mindset shaped my own path and how you can use it to push past your limits.

Today I've got Danny Laughlin from Laughlin Performance and Physical Therapy in Overland Park, Kansas on the show. Danny's a great example of someone who had a solid, primarily in network hybrid practice but saw the writing on the wall. We dive into how he's strategically shifted away from those crappy insurance contracts, dramatically increased his revenue per hour, and built out more cash based performance and wellness options. We also get into how the recent craziness pushed him to finally launch the digital side of his business he'd been planning for years. Lots of great insights here for anyone navigating the hybrid world or looking to boost their cash services.

Today we're ditching the theory and getting super tactical. If you've got more time than money right now and need to get clients without burning cash on ads, this episode is your playbook. I'm breaking down the straightforward, no fluff strategy we've used and seen work time and time again. It boils down to creating the right content, actually talking to people, and figuring out what they'll pay for before you build it.

Quick heads up before we dive in, the audio on this one had a few hiccups cause of connection issues, but stick with it because the content from Clay and Emily Jones is pure gold. Might be one to listen to with headphones, not just in the car. These two are absolute rockstars from 901 PT in Memphis, Tennessee. They've been in our mastermind for years and watching their growth has been incredible starting with just Clay, now they just brought on their fifth clinician. All 100% cash, in a city like Memphis. It’s proof of what’s possible when you focus on the right things. We talk about their journey from Clay being frustrated in traditional settings, to bootstrapping the practice (literally Clay doing home visits out of his car), Emily jumping in with her marketing background, and how they've built such a strong team and culture.

Quick heads up, if you're scrambling trying to figure out how to take your PT skills online right now, we got you. We've been doing this for years. Let's jump on a free 45 minute call and strategize how you can make digital visits and remote programming work for you. Head to physicaltherapybiz.com/call. It's free, let's figure it out together. Alright, let's talk sales. Had a call today with one of our Mastermind members really struggling with this, losing people on the front end, and honestly, it can derail your whole business. Here's the deal: sales isn't some mystical dark art. If you're a clinician, you already have the core skill set. Think about it: sales is basically a subjective exam. You're diagnosing a problem, asking questions, listening, and helping someone get clear on where they are and where they want to go. This episode breaks down how to reframe "selling" into "diagnosing" so you can use the skills you already have to confidently communicate your value and help more people.

Before we jump in, quick note. If you're trying to figure out how to move your clinical skills online with everything goin' on, we've been doing this for years and helping tons of PTs figure it out. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call and let's game plan how you can make digital visits and remote programming work for you. Alright, today I got two of my favorite people on the show, Aaron and Lauren Snyder from THRIVE Physical Therapy — San Diego, CA. These guys are in our Mastermind, they're building an awesome cash practice as a husband and wife team, and they keep it real. We talk about how they got started, Lauren jumping ship first into the women's health niche, Aaron eventually joining and carving out his space with runners, and the real deal challenges and successes of building a business together while married. They share how they built their practice through genuine local relationships, not just chasing doctor referrals, and how they're using this cu

Quick reminder before we dive in: If you're trying to figure out how to move your clinical skills online, leverage digital visits, remote programming, whatever. Let's talk. We've been doing this stuff for years. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call. Let's game plan your move online. Alright, today we're talking about something simple but super important: getting on the damn phone with people. I know, I know, maybe it's generational, maybe it just feels weird, but hiding behind emails and DMs when you're trying to figure out if people will actually pay for what you offer is a huge mistake. Had a call with someone trying to test an offer via email and messages, and I was like, dude, just talk to them! This episode breaks down why direct conversations, whether phone or Zoom, are critical for validating offers, getting real feedback, and overcoming that sales anxiety we all face.

Before we get into it, quick heads up: If you're trying to figure out how to move your clinical skills online right now, leverage digital visits, remote programming, all that jazz. Let's talk. We've been doing this stuff for years. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call. Let's game plan your move online. Alright, today I got one of my favorite mastermind members, Courtney Morse, on the show. Yeah, I thought he was a girl when I first talked to him too, but this dude is crushing it with Natural Wellness Physiotherapy out in Wichita, Kansas. We talk about his journey, which is pretty wild, from wanting to be a strength coach, driving a Schwan's truck, getting into PT school later, and eventually leaving the traditional high volume clinic director grind. He literally started his cash practice in a hair salon and built it up from scratch in a mid sized market. We dig into how he grew, brought family into the business, his slow growth philosophy, the importance of

Quick reminder before we dive in: If you're trying to figure out how to move your clinical skills online right now, leverage digital visits, remote programming, all that jazz. Let's talk. We've been doing this stuff for years. Jump on a free 45 minute strategy call with us. Head over to physicaltherapybiz.com/call. Let's game plan your move online. Alright, today we're diving deep into pricing. I've had a bunch of consulting calls lately and noticed a scary pattern: almost everyone starting out is massively undervaluing their services, charging like $70 to $99 an hour. They think being cheap gets people in the door, but it actually does the opposite. I share a story about a guy confused why people weren't booking even though he was cheaper than insurance rates, and break down why that happens using a bike shop analogy. If something seems too cheap, people think something's wrong with it. This episode is all about the psychology of pricing, why you can't be the cheapest in cash practice, how your own self wort